Make Clear Goals or Get Fuzzy Results

Make Clear Goals or Get Fuzzy Results

So I was driving down the highway this morning and I started thinking to myself. Wow there are a handful of goals that a lot of these people have in mind as they are all seemingly doing the same thing (driving). Some people want to get where they are going as fast as...
Missing the Goal in User Interaction

Missing the Goal in User Interaction

Users use software interfaces to achieve goals.  When the goal of an interface is unclear, the user will become confused, frustrated and make errors on the journey toward achieving that goal.  Put a different way, if the designer isn’t hyper clear about what you...